CASE STUDY

How We Scaled NIIB Noida: 333% Lead Growth & 84% CPL Drop

INDUSTRY

Education (Professional Beauty & Wellness)

DURATION

3 Months

SERVICES

Google Ads, Meta Ads, Landing Page Optimization, & Retargeting

333%

Increase in Monthly Lead Volume

84%

Reduction in Acquisition Cost (CPA)

250%

Estimated Revenue Growth Potential

THE CHALLENGE

Why Previous Campaigns Were Failing

New Image Institute of Beauty was bleeding budget with a ₹700 CPL, which was eating into their profit margins. The high cost of acquisition made it impossible to scale the business in Noida’s competitive market. With only 120-150 leads, the sales team didn’t have enough volume to hit revenue targets, leading to stagnant business performance and underutilized campus capacity.

"We shifted the focus from 'Buying Leads' to 'Building a Profitable Admission Machine' that actually impacts the bottom line."

OUR STRATEGY

How We Rebuilt the Campaign From Ground Up

01

High-ROAS Video Funnel

e deployed a video-first strategy that focused on high-ticket courses. By showcasing the ROI for students (placements and skills), we attracted high-intent prospects, directly impacting the quality of the sales pipeline and revenue potential.

02

Revenue-Optimized Landing Pages

We didn’t just design a Landing page; we built a conversion engine. By optimizing for user experience and mobile speed, we turned expensive traffic into high-value inquiries, effectively lowering the cost per acquisition by 84%.

03

Market Dominance through Retargeting and created Lookalike Audience

To maximize business performance, we implemented a multi-channel retargeting strategy. This kept the brand top-of-mind for potential students, ensuring that the marketing spend wasn’t wasted on one-time visitors.

04

Search Intent & Scalability

We identified high-revenue keywords on Google Ads that competitors were overpaying for. By optimizing the ad copy and quality score, we captured the same high-value audience at a fraction of the previous cost.

05

Sales-Marketing Alignment

We integrated lead quality filters to ensure the institute’s sales team only focused on “Closable Leads,” significantly improving the lead-to-admission ratio and overall business efficiency.

THE RESULTS

Before vs After — The Transformation

BEFORE

What Wasn't Working

 Business Volume: 120-150 Inquiries

Cost Per Lead: ₹700 (High-Margin Drain)

Market Reach: Minimal and Inefficient

AFTER

What's Working Now

Business Growth: 500 High-Intent Inquiries (333% Growth)

Profit Margin Boost: CPL dropped to ₹110 (84% Saving)

Performance: Scalable revenue model with consistent monthly intake

"
The impact on our business performance was immediate. We went from struggling with expensive, low-quality inquiries to a consistent flow of over 500 potential students. Our revenue potential has more than doubled, and our acquisition costs have never been lower.”

Anjali Sharma ( Franchise Owner )

New Image Institute of Beauty

READY TO SCALE?

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